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SWOT Analysis Excel

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swot analysis excel template
  • Description
  • Features
  • A SWOT Analysis is a widely accepted tool used for strategic planning. Being a simple 2x2 grid, a SWOT Analysis is clear to understand and very easy to complete.

    SWOT stands for Strengths Weakness Opportunities Threats.

  • How to Conduct a SWOT Analysis-

    • Define the objective: decide on a key project, review or existing strategy, or planning to launch a new service?
    • Complete each section: Simply add bullet points to each of the 4 area or make it a large collaborative and creative effort and use post-it notes to complete the sections.
    • Refine the sections: Try to be as specific as possible, using qualitative and quantitative information. Are you covering all points?
    • Draw conclusions: Review the finished SWOT Analysis and check how balances each section is. If the positives outweigh the negatives, you have a winning idea!
    • Identify and action your strategies: Match your strengths with opportunities to make them happen, and convert your weaknesses into strengths in order to reduce the impact of potential harmful factors.